Adidas Set To Get To Sales Goals
Adidas CEO Herbet Hainer predicts great things for the sports brand. Although sales fell slightly by 4% in 2009, this must be put into context: Adidas had its best ever sales the previous year, 2008.
Hainer is upbeat:Adidas will, as stated by Hainer exceed it’s future sales targets with an anticipated £100 million being generated as a result of the 2012 Olympic Games alone.
Although the economic prospects are stormy, Hainer anticipates that Adidas have great future propsects. Having a line of products that speaks to people’s concerns about wellness, and pricing tha makes the Adidas line available to the mass market, the company appears to be poised to deliver. Cutting-edge products such as the Adidas Forum Mid trainer indicate the company is has its eye on the needs of the market..
Adidas is the second largest producer of sporting goods after Nike. As well as big events the company is looking to expand its sales base into new market segments and marketplaces.
